SEM campaign Joplin MO
SEO for Agencies

SEM campaign Joplin MO

SEM campaign Joplin MO

In today's digital age, SEO (search engine optimization) and SEM (search engine marketing) are two popular digital marketing buzzwords. Unfortunately, it can be easy to confuse the two and differentiates them from one another.

So, who do we differentiate SEO from SEM? And how do the two work? Continue reading this post to discover the role SEO and SEM play in digital marketing.

What is SEO?

SEO is the process of optimizing your website to bring you free traffic. With SEO, brands don't have to pay for appearing in search results. Instead, they use several tactics that prompt search engines to rank their content at the top position. However, SEO includes hundreds of techniques, which are grouped into three categories.

  • Technical SEO is the process of optimizing your site for the indexing and crawling phase. With technical SEO, search engines will index and crawl your webpages without any problems.
  • On-page SEO optimizes each page of a website to appeal to search results. These strategies include keyword research, keyword optimization, and content creation.
  • Off-site SEO is the process of getting references from other high-quality websites to increase your website trust in search engines eyes. Off-page SEO techniques include managing directory profiles, local listings, and link building from other reputable sites.

What is SEM?

SEM is part of digital marketing that uses paid tactics through PPC advertising to earn visibility on search engines. So, instead of trying to rank your website organically and get more traffic, you will have to pay to appear in front of the search results.

Google Ads, for example, is one of the most popular Internet advertising platforms. Through Google Ads, your ads will appear in the search results while you pay only for clicks ads.

SEM vs. SEO: The Similarities

  • Both help a brand appear in the search result
  • Both are designed to drive more traffic to a website
  • Both require knowing your audience
  • Both use keyword research to uncover popular search terms
  • Both target specific keywords
  • Both require testing and continual optimization

SEM vs. SEO: The Differences

  • SEM search placements include using an "Ads" while SEO does not.
  • SEM use ad extensions while SEO use featured snippets.
  • You pay each time a user clicks on your ads with SEM results while paying nothing when a user clicks with SEO result.
  • SEO has a more click-through rate than SEM.
  • SEO adds value to your business over time, while SEM does not.

Which one is better, SEO or SEM?

SEO makes complete sense for some business while SEM is out of the question. And for others, SEO may look like a good option when compared to SEM. But in our own view, both have extreme value and should be part of your marketing strategy.

Not Sure Where to Start? Give Us a Call!

The web strategy experts at Zimmer Marketing can help you. We know how industrial buyers think, work, and search. Contact us today at 417-624-1025 to plan your SEO or SEM campaign in Joplin, MO.

Zimmer Marketing
SEM campaign Joplin MO
2702 East 32nd Street
Joplin MO 64804 US

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SEM campaign Joplin MO

Does SEO make you want to disintegrate with stress?

Let's face it. Traditional SEO is expensive, time consuming, tedious, and down right unpredictable. When search engines change ranking factors and algorithms more than you change underwear it can leave you frustrated and struggling.

Even worse it can cause you to put time, effort, and money into a strategy that becomes obsolete before you even finish the task… Yikes!

All of this calamity and unpredictability has wreaked havoc on the SEO industry. Essentially splitting services into 2 pools. You either find an SEO company with rocket scientists turning all the knobs and dials on your website for months on end with a monthly price that looks like a zip code and takes countless months to produce results, or a guy in his basement selling cheap directory links or link farms with pricing that you can afford and a service that gets you banned.

As they say, Necessity is the mother of invention. We sought out a way to provide a genuine, quality service, automated with just enough human interaction to keep it affordable and simple. While following the simplest but most powerful elements of SEO: Content and Links, both delivered by a platform and plugin to keep the cost down and the results up.

Before we talk about what it is, let's talk about what it isn't.

When you hear the words SEO Platform 99% of the time you are getting a cookie cutter report of everything wrong with your website or a post analytical platform showing how abysmal your current rankings or traffic are. They don't really do anything for you to provide results without a lot of hands on work, and even then, on page SEO only gets you so far.

This isn't your grandma's SEO. It's not full of keyword stuffing or cheap directory links.

Our links are not a link farm, link network, or PBN. Each of those types of links carry a big negative impact, and they all have a very common factor. That simple fact that those techniques use sites that are built just for linking. The name Link Farm is derived from the fact that the sites are "grown" just to place the links on. This means the sites are thrown together very quickly, have no real value to anyone on the web, and are crammed full of links. They also have no real stats, domain authority, page authority, visits, or search engine rankings.

Our platform is crammed full of clients just like yours. Real business, with real websites, sharing a common goal. Our algorithms pick these partners to host your content giving you an industry-relevant powerful link. We focus on quality, not quantity. We have a team of several dozens writers, that span the world, hand writing unique content for each of your target keywords, all delivered through an easy to install plugin.

All this magic sauce is delivered live 24/7 by our platform, giving you all this power at the flip of a switch. You have full access to an SEO DESK to manage your campaigns and track progress. Your clients also get a dedicated login to watch their own progress along the way.

But wait….there is more….there is always more, right?

This platform is 100% rebrandable! A full white label solution that allows you to instantly offer cutting-edge SEO to all of your clients. Simply enter some quick details, pick your keywords, and install a plugin. It really is that simple.

Pay per keyword with pricing that is cheaper then your daily cup of coffee! All this with absolutely NO Contracts. Pay as you go with a no hassle cancellation any time.

Schedule a 15 min Discovery call and see how SEO.MONEY can save you TIME and MONEY on your SEO CAMPAIGNS.!!

Let's grab a cup coffee and talk!

Schedule a 15 min Discovery call and see how SEO.MONEY can save you