Ecommerce store owners rely solely on the internet for all their leads and sales. However, they cannot survive by wishing prospective customers will stumble upon their website and make a purchase. They have to be deliberate about increasing their online presence and making it easier for visitors to make a purchase decision. Invariably, online retailers need to pay attention to ecomm SEO as that's the most effective way of making their business visible to potential customers.
What is ecomm SEO?
Ecommerce SEO covers all strategies you can use to increase the visibility of your online store in search engine result pages (SERPs). More than 70% of online buyers start with a query on Google or some other search engine. If your store is not on the first page of search results for the keywords pertaining to what you're selling, you're likely to struggle with generating traffic.
Admittedly, many online store owners rely on traffic from paid search. However, this method is much cheaper than SEO, and it requires continuous investments. Ecomm SEO, on the other hand, is more organic and much more sustainable in the long run.
How can I do SEO for my ecommerce website?
Ecomm SEO could be quite challenging, especially if you already set up the website without consulting the SEO experts. However, it's never too late to get your online store to the first page of search engine queries. With patience and the right strategy, you can generate massive traffic from Google and other search engines. Below are a few strategies that have been tested and trusted to work:
Prioritize your web pages
This is akin to merchandising in a brick and mortar store. The pages containing vital information about your store or your most important products should be given extra attention. You must ensure search engine crawlers index these pages as indexing is the first step towards being visible on SERPs. These pages must also be optimized with the right keywords.
Create a workflow
Search engine optimization of any kind requires fulfilling different requirements. You must do a lot of keyword research, add metadata and headlines, incorporate images and vides and name appropriately, optimize long-tail keywords, and many others. Missing a step could jeopardize all your efforts. That's why it's crucial to create a workflow of all you need to do and carefully tick each box.
Check out what your competition is up to
No matter what you're selling, there are thousands of other sellers in the same niche as you. To get ahead with ecomm SEO, you'll need to regularly monitor your competitors and find ways to do it better.
Contact the ecomm SEO professionals
Attempting to go at ecomm SEO on your own hardly ever ends well. You're likely to need professional help with developing and implementing a comprehensive SEO strategy that would increase traffic to your online store and boost sales. At Adelaide SEO, we have an impressive track record of helping online stores with search engine optimization and delivering remarkable results. Get in touch with us today, and you'll be glad you did.